Value Pet Supplies LLC (“Value Pet Supplies,” “we,” “us,” or “our”) values the privacy of individuals who access our website at, along with related mobile applications and services (collectively, our “Services”). This Privacy Policy explains how we collect, use, and disclose information from users of our Services. By visiting our website or using our Services, you accept the policies and practices described in this Privacy Policy.

What Information Do We Collect?

We collect information about you when you use our Services or otherwise interact or communicate with us.

Account Registration: When you create an account, you provide us with personal information such as your name, email address, phone number, login credentials for our website, and profile data such as your location and shopping preferences. We use this information to maintain and manage your account. You can update certain account information directly through your account settings.

Orders and Payment: We collect information about you when you place an order through our Services. This includes your name, account information, shipping and billing address, phone number, email address, payment card information, and what you purchased. We use this information to process, fulfill and complete your order.

Communications: If you contact our customer service representatives via email, phone, text or chat, or if you post a question or comment on our website, we will collect your name, contact information, and the contents of your message or post. We use this information to communicate with you and assist you with any requests or issues.

Surveys and Contests: We occasionally conduct surveys and contests. If you participate, we collect information needed for the survey or contest such as your name, birthdate, email address, location, shopping preferences, survey answers, contest entries and similar information. We use this information to improve our services, customize our marketing efforts, notify winners, and fulfill prizes or discounts.

Sweepstakes: If you choose to enter a sweepstakes or contest, we require certain information like your name, birth date, email address, city, phone number, and status as a parent or pet owner. We use this information to qualify you for sweepstakes, communicate with you, fulfill prizes and for marketing purposes in accordance with this policy.

Website Interactions: We use common tracking tools like browser cookies and web beacons to collect information about your website session, interactions and usage. We also collect your IP address, browser type, operating system, areas of our website you visited, pages viewed, time spent on pages, links clicked and conversion information. We use this information to analyze traffic, personalize content and customize your browsing experience.

How Do We Use Your Information?

We use your information for a variety of business purposes such as:

We may combine information we collect from or about you from various sources, such as your account information, orders, interactions with our reps via chat or email, website usage details collected automatically through tracking tools, and third-party data providers. We may augment data collected from you with additional information received from third parties.

We only collect, use, retain, or disclose your personal information with your consent, except where required by law, or as reasonably necessary to accomplish the business purpose for which that information was provided.

With Whom Do We Share Your Information?

Vendors and Service Providers: To assist us with the uses described above, we share information with select vendors and service providers that process information on our behalf. This may include fulfillment partners that deliver purchases and handle returns, marketing companies that administer our email campaigns, advertisers, data hygiene services, analytics providers, customer service providers and those that assist with our promotions. These vendors have limited access to perform specific tasks on our behalf pursuant to agreements that require them to comply with confidentiality restrictions and privacy laws.

Business Transfer: If Value Pet Supplies goes through a transition (such as a merger, acquisition by another company, sale of all or part of our assets, bankruptcy or reorganization, or other corporate change), your information will likely be among assets transferred.

Legal Process, Enforcement and Safety: We may disclose information if we reasonably believe disclosure is needed to comply with applicable laws, regulations, legal processes or government requests; protect the safety, rights, property or security of us or third parties; address fraud, security or technical issues; or protect our rights or property.

Consent: We may share your information with additional third parties, at your direction and after obtaining your consent.

Anonymized Data: We may disclose or use aggregated or anonymized data for any purpose, including to analyze and improve our Services.


We have taken steps to build our website using industry-standard encryption and authentication tools to protect the security of your information. When we collect your credit card information through our website, it is protected using Transport Layer encryption during transit. However, no security system is impenetrable and we cannot guarantee against the loss or misuse of your personal information or secure data transmission over the internet because of its nature.

Your Choices & Rights

Marketing Emails: You can opt-out of receiving promotional emails from Value Pet Supplies by following the unsubscribe instructions at the bottom of each email or by changing your notification settings. Please note you will continue to receive transactional and account-related emails regarding orders, account management or required communications.

Modifying Account Information: You can login at any time to access and modify certain account information such as your name, contact information, passwords, preferences, stored payment methods, email subscriptions and privacy settings. These changes can also be made by contacting customer service.

Deactivation and Closure: You can request deactivation and closure of your account by emailing or calling customer service. Please provide your account information so we can promptly act on the request. For security reasons, you may be required to verify identity before we close an account. If you close an account, we have the right to retain information in our archives, as well as any content that you submitted to our blog, forums, chat sessions, dispute resolution process, call recordings, or other community features. We may also retain your information to resolve disputes, enforce our agreements, comply with legal obligations, protect business assets, or if retention seems reasonably necessary to protect users, promote safety or security, or operate and maintain our Services properly. If you close your account, your personally identifiable information will stop being visible to others on our platform, but comments, posts and recordings you already submitted or recordings you participated in may remain visible after account closure.

Reviewing, Correcting and Removing your Information: If you would like to access, review, correct or update your personal information; request that we delete or stop processing all or some of your personal data; or object to our use of your information, you can make these requests by emailing or writing to our Privacy Team at the contact information provided below. Please be specific about the information you would like changed or removed. We may request additional details or verification documentation to honor certain requests. For security reasons, you may be required to verify identity before we honor requests. We may retain information as required or reasonably necessary to (a) complete transactions, maintain records according to our records management practices, provide services or fulfill obligations you have requested or authorized; (b) enforce our agreements; (c) comply with legal obligations; (d) resolve disputes; (e) protect our rights or business assets; (f) fulfill our legitimate interests; or (g) if retention is reasonably necessary to protect users, promote safety and security, or operate and maintain our Services properly. Where required by law, we will notify you about any personal data breaches that affect your rights and interests.

State Privacy Rights: Depending on where you reside, you may have certain privacy rights under your respective state laws. We adhere to all applicable state laws regarding privacy. Contact us if you have questions about your rights under state law.

Promotional Communications. You can opt out of receiving promotional emails or SMS messages from us at any time by following the instructions in those communications or changing your account notification settings. Please note that opt-out requests may take some time to become effective. Your opt-out request will not apply to messages that you requested or that are not promotional in nature. For example, you may continue to receive notifications related to programmed actions in mobile applications.

International Operations

We are based in the United States and allow users to access our Services worldwide. By using our Services, you authorize us to collect, use, retain, or disclose your information internationally and across all borders, including to overseas partners in accordance with this Privacy Policy. Be aware that laws vary among countries, so may provide less privacy protection and fewer legal rights than your own jurisdiction.

Children’s Privacy

Our Services are not designed for children under the age of 13. We do not intentionally gather personal data from or about children under 13 years of age. If we learn that we have collected any child’s personal information contrary to this policy, we will delete that data as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us. You can also contact us to learn more about how we handle children’s privacy.

External Sites

Our website and communications may contain links to or interfaces with third party websites, plug-ins and applications. If you click on a link to a third party website or program, you will be diverted away from our Site and connected to that third party’s website or program. The fact that we link to a website or program is not an endorsement, representation, warranty or promise that we are affiliated with or recommend that third party, third party content or service. Outside parties are not subject to our Privacy Policy. We cannot control or monitor third party content, information security or privacy practices. We encourage you to read the privacy policies on all third party sites carefully before submitting information.

California Resident Rights

If you reside in California, you have rights and choices regarding how we collect and share your personal information with third parties for their direct marketing purposes. Read more about the rights provided under California law.

Do-Not-Sell (California Consumer Privacy Act): California residents can opt-out of sales of your data by submitting a verifiable consumer request directing us not to sell your personal information. There are no fees for submitting these requests.

Shine the Light (California Civil Code § 1798.83): California residents may request certain details about how certain types of your information are shared with third parties and affiliates for those third parties’ and affiliates’ own direct marketing purposes.

Updates & Contact Information

We may update this Privacy Policy periodically to keep it current and compliant with law. If we make changes, we will revise the “Last Updated” date at the top of this webpage. If we make material changes to how we collect, use or share your personal data, we will provide notification through our Services or by other means prior to the implementation of the revised Privacy Policy.

Data Protection Officer: Michele Jones

Mailing Address:
Value Pet Supplies LLC Attn: Privacy Officer
125 Main Street Boston, MA 02101